Contemporary Marketing Issues and Strategic Marketing Essay

Contemporary Marketing Issues and Strategic Marketing - Essay Example (Tapscott; Ticoll, 2003) However while commendable and also desirable, the quest for transparency has its pitfalls also. Within a competitive framework where asymmetry in information comes as an advantage, opening up everything can bring at par the corporate battlefield. Although transparency in financial revelation is not only wanted, it is compulsory, but transparency in marketing strategy can be devastating. Besides, in the ultimate analysis, although a company might bring about transparency, success cannot always be assured. There are chances that plans laid up in the best possible manner can still go haywire. (Tapscott; Ticoll, 2003) In the 21st century we are witnessing the development of strategic alliances and networks in which businesses work in unison towards shared goals and maintain partnership in their operations. Managing of such relationships in the most efficient manner is nearly the solution to success or failure. The preceding is at the core of marketing strategy that has to include the following factors (i) the opening and shutting of strategic windows (ii) the effect of market propellers. (iii) The type of competition within the market place. (iv) The stage of the market or the industry life cycle. (v) The assets and the abilities which the company possesses or is able to readily obtain. Understanding of the all these five factors is vital if efficient long-term marketing strategies are to be advanced that will result in a company establishing a strategic competitive advantage in industries or in product markets. (Proctor, 2000) The current era of informational transparency calls for building marketing strategies through customer relationships and integrating communications across multiple channels. This is driven by the fact that marketing is witnessing a rapid shift of power towards consumer and the management of communication processes was being raised to strategic levels to facilitate in building customer relations and drive business results. Marketers are trying to cope with increasingly tough competition while the cost of acquisition of new customers is rising. Privacy concerns and regulatory acts like 'Do Not Call' legislation gave higher focus on setting up true relationships instead of blindly luring customers with uncertain mass-communication strategies. (Developing Effective Multi-Channel Marketing Strategies) Channel proliferation spawned by new media like websites and e-mail also added channels through which new methods of marketing are surfacing that seek to more efficiently use customer data to filter across target lists, build personalization rules and build marketing campaigns across and within the complete spectrum of media channels available. Therefore the two main constituents of efficient multi-channel marketing are building pertinent offers through personalization and coordinating and management of multiple marketing channels. (Developing Effective Multi-Channel Marketing Strategies) In order to build a consistent and effective multi-channel marketing and Customer Relationship Management -- CRM strategy, the answer lies in integrated solutions. It is through integration that companies are able to restructure CRM and marketing, keeping up a consistent message, leading to more efficient campaigns and increased Return on

Body Image in Children and Adolescents Essay examples -- Self Esteem W

Body Image in Children and Adolescents What is body image? A two-dimensional model of body image incorporates both perceptual and emotional components. It focuses on both how we feel about the size and shape of our bodies and how accurately we perceive our body size as well. A more recent cognitive approach suggests that body image is a complex set of cognitive schema. A schema is a grouped body of knowledge. Groups of schema are readily available for important tasks such as guiding behavior, circumstantial scripts (or dialogue), and evoking the appropriate emotional, somatic, visual, and auditory responses in certain situations. The cognitive schema for body image is an organized domain of knowledge about oneself and others. Different situations evoke different schema. For example, watching a runway show or looking at a women’s magazine filled with page after page of waifs may evoke the "I’m fat" schema, while being complimented for how good your body looks in a certain dress may evoke the "I’m sexy" schema. We begin constructing schema from a young age; thus, by the time we are adults we have been through many experiences and established very elaborate schema. Such elaborate constructs are resistant to change. These schema influence our perception of the world and ourselves, our feelings, and our behaviors. Every culture around the globe stresses specific ideals for body image. In the United States and many other countries, the media plays a big role in how we view ourselves- it shows us what is "good" and what is "bad." In many ways our society infiltrates our concept of ideal body image by setting unrealistic expectations for both genders. At an early age we are instructed to pay special attention to our appearance. A... ...ertal development among male and female adolescents. Adolescence, 34(133), 69-79. Gardner, R.M., Friedman, B.N., & Jackson. (1999) Hispanic and White children’s Judgements of perceived and ideal body size in self and others. The Psychological Record, 49(4), 555-564. Wong, Y., Bennink, M.R., Wang, M., & Yamamato, S. (2000) Overconcern about thinness in 10- to 14-year old schoolgirls in Taiwan. American Dietetic Association, 100(2), 234-237. O’Dea, J. & Maloney, D. (2000) Preventing eating and body image problems in Children and adolescents using the health promoting schools framework. The Journal of School Health, 70(1), 18-21. Coller, T.G. & Neumark-Sztainer, D. (1999) Taste of food, fun, and fitness: A community-based program to teach young girls to feel better about their bodies. Journal of Nutrition and Education, 31(5), 292-293.

Macbeth Murder Essay

Guilt is one of the hardest emotions to control. It implants itself in one’s mind and is almost impossible to get rid of. Shakespeare’s Macbeth as well as Edgar Allan Poe’s The Tell-Tale Heart demonstrate how murder can lead to unexpected guilt. The main characters from both pieces commit murder and feel guilt for killing their victims, and also feel nervous about getting caught so much that they spell their own doom. Guilt is a very hard feeling to get rid of. Both Macbeth and The Tell-Tale Heart demonstrate how people live with guilt. After Macbeth murders Duncan, he feels like he made a big mistake. â€Å"Will all great Neptune’s ocean wash this blood clean from my hand? No; this my hand will rather the multitudinous seas incarnadine, making the green one red. † (II, ii,ll 60-63) This quote reveals how Macbeth feels guilt about killing Duncan. He feels as if he will never get the blood, which is his guilt, off of his hands. Macbeth utters this quote out of sheer remorse for murdering Duncan because he believes that he was a good king and did not deserve to die. In addition, Macbeth feels like the dried blood stained on his hands is similar to the guilt fallen on him by Duncan’s murder, it is very difficult to get rid of, and will leave its mark if he tries to find someone to talk about it with to relieve his remorse. He must bottle up his guilt and only speak of it with Lady Macbeth who shows him no sympathy. In addition to feeling guilt, Macbeth is so nervous after he commits murder, that he ultimately spells his own doom by giving himself away. â€Å"O, yet I do repent me of my fury, that I did kill them. † (II, iii,ll116-117). Once it is found that Duncan is murdered, Macbeth says that he killed his guards because he was so angry with them. What really happened was Lady Macbeth killed them after Macbeth killed Duncan so that the evidence could not be traced back to Macbeth. Macbeth gives himself away by saying that he killed the guards, as there was no time to do it because he had just found out about Duncan’s death. This eventually leads to Macbeth being caught by Macduff who realized Macbeth’s mistake through the panic of the moment. The Tell-Tale Heart’s story is very close to that of Macbeth’s. The narrator also feels guilt after killing an old man because of his hatred of the old man’s â€Å"evil eye†. â€Å"Anything was more tolerable than this derision! I could bear those hypocritical smiles no longer! I felt that I must scream or die! And now—hark! Louder! Louder! Louder! Louder! †(Poe, 4). The narrator kills the old man and when the police come to interrogate him, he plays it off nicely and invites them in to talk. Eventually, the narrator’s guilt gets to him and he begins to hear the floorboards knocking, mimicking the beat of a heart. The narrator’s guilt comes back to him in the form of knocking floor boards, because he buried the man under those very same floorboards in his own house. He cannot get over the fact that he murdered the old man and hears knocking because of his grief and remorse. In brief, the knocking gets louder and louder as an expression of his grief that is growing stronger and stronger as he talks to the police. Moreover, the narrator of The Tell-Tale Heart, after assuring that he will get off scot-free, gives himself away due to how nervous he is. â€Å"’Villains! ’ I shrieked, ‘dissemble no more! I admit the deed! –tear up the planks! Here, here! – It is the beating of his hideous heart! † (Poe, 4). In this quotation, the narrator cracks under the pressure of being with the two police men so close to the old man’s body and gives himself away. The narrator is nervous that he will be caught, but plays the murder off well until finally his nerves cause him to hear the old man’s heart beating, and everything comes falling down from this point. The narrator feels so nervous that he finally shouts out where he hid the old man’s body and tears up the planks to reveal his body. If it were not for the narrators nervousness he would have got off scot-free, just as Macbeth could have as well. All in all, Both Shakespeare’s Macbeth as well as Edgar Allan Poe’s The Tell-Tale Heart demonstrate how guilt is inevitable after murder and is very difficult to deal with. In addition, both pieces demonstrate how nervousness can cause individuals to crack and give themselves up. Unfortunately, guilt and nervousness are what caused both these characters plans to crumble to dust.

Short Story - 1038 Words

Robin and Jasmine just moved into the neighborhood. As they stepped outside there 2014 Toyota Camry, they stepped on the puddles from the rain from last night as the hot sun in Los Angeles California beamed on their heads. The previously hired a mover to bring them their furniture and set it up in the house. â€Å"Lets get in the house!† Rick said excitedly. As they opened the door they both got a refreshing wave of cold air. They both explored the rooms and decided which rooms would be their bedrooms, and figure out what they would do with the other rooms. They set up everything and it started getting late. Both Robin and Jasmine were very tired from their trip all the way from Jersey. Robin was very tired because he was driving the†¦show more content†¦Robin realized that Jasmine was not kidding around and quickly reached for his old high school baseball bat in the closet. He opened the door to his bedroom making a creaking sound that echoed throughout the house. Jasmine close behind Robin held onto Robins white t-shirt and breathing very heavily. As they went around the house they saw nothing and nothing out of the usual. They thought when everything was clear they heard a noise in the kitchen and ran towards it and saw the back door was wide open. â€Å"Why is the door open?† Robin said curiously. â€Å"I swear it was locked!† Jasmine said. Robin walked slowly towards the door raising the bat getting ready to hit anything that comes near him. As he walked towards the door, his heartbeat increased and every step he took became heavier and heavier. He looked outside as the wind from outside gave him chills. Robin closed the door and locked it. Both Robin and Jasmine gave a sigh of relief and proceeded to go back to bed. When they stepped out of the kitchen they heard a squeak from the kitchen. They turned around and went back to the kitchen and couldn’t believe what they saw. The door was completely open again when Robin just closed it. Robin immediately pulled his phone out of his pocket and called 911. The police came and observed the house. â€Å"You say the door opened by itself?† the officerShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. 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